Rosso Everything? Many New Ferraris Still Red, But More Are Other Colors

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In the early 1960s, Pietro Ferraro took delivery of a fresh-off-the-line Ferrari 250 GTO. Prior to entering the car in the 1962 Targa Florio, he had it resprayed brown and, along with co-driver Giorgio Scarlatti, subsequently took first place in the GT class and fourth overall. Once the race was over, the car was repainted red, which many believe to be the proper color for a Ferrari. In fact, in the early 1990s, 85 percent of all new Ferraris were delivered in red.

Inasmuch as we actually fantasize about the 599 Fiorano—which is minimal compared to our lust for the 308 GTB, the 330 GTS, or the 250 SWB — we think of it swathed in a glossy desert tan with matching canvas-covered seats offset by olive-drab piping, yellow Scuderia shields on the fenders and the O.G. five-spoke wheels with which the car was originally introduced. We suppose if we threw enough money at Maranello, we could buy just such a machine. Or we could buy a bonus army of 308 GT4s, which came in a fine brown indeed.

According to Ferrari, more buyers are choosing the two-tone look; while Maranello cites the ’50s and ’60s cars as inspiration, to us, the most iconic twin-tone Fezza was the Berlinetta Boxer, a car which entirely too many people continue to front upon. As for Rosso? Forty-five percent of buyers are still choosing it. Sammy Hagar is undoubtedly one of them.

Davey G. Johnson 28 Jun, 2011

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Source: http://blog.caranddriver.com/rosso-everything-many-new-ferraris-still-red-but-more-are-other-colors/
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