Chevy Celebrates “Transformers” Product Placement with Another Special-Edition Bumblebee Camaro

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The third Transformers installment opens this week, and to cash in on its gratuitous product placement in the movie, Chevrolet has released a second Bumblebee-aping Camaro Transformers Special Edition coupe. The first special-edition Bumblebee Camaro was birthed when the second Transformers movie debuted, but that car was a simple badge job paired with Rally Yellow paint. This time, the package is much more comprehensive. The latest Transformers edition Camaro gets full Bumblebee livery, including black 20-inch wheels, a high-wing rear spoiler, and stripes that run from the leading edge of the hood over the roof to the rear deck. Of course, the latest edition is only available in Rally Yellow and gets special Autobot Shield logos, too; the badges adorn the front fenders, the wheel center caps, headrests, and center console lid. The interior is lined in black leather with yellow stitching.

All in all, the Bumblebee Camaro looks pretty cool, and we hope the wide-set stripes make their way onto the Camaro option sheet sometime in the future. If the standard Transformers kit isn't enough, though, two dealer-installed accessories are available: 21-inch black wheels and a black ground-effects kit (both are shown in the rendering below). The 2012 Camaro Transformers package runs $3000 and is available on either 2LT or 2SS Camaro coupes in the U.S., as well as in Canada, South America, Europe, China, Japan, and the Middle East.

Alexander Stoklosa 28 Jun, 2011

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Source: http://blog.caranddriver.com/chevy-celebrates-transformers-product-placement-with-another-special-edition-bumblebee-camaro/
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