Monday, July 11, 2011

BMW Will Trade Your Dreams for a Spin in the New 2012 M5

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2012 BMW M5

Your dreams! Your dreams! The Bavarian Motor Workers and M GmbH want your dreams! In return, you shall receive seat time in their new M Fünf sedan car. Via the M-Power website's Closed Room, former M GmbH CEO and current Mini brand manager Dr. Key Segler invites you to drive what he calls "A business sedan and an automobile with the emotional density and driving experience of a supersports car." And we do like our business sedans and automobiles like we like our women—emotionally dense and excessively turbocharged.

Segler goes on to state, "With the BMW M5, our aim is to make automobile dreams come true—and that means your dreams." Because we are apparently automobiles. Which, come to think of it, makes total sense given our preference for women with turbochargers. The salient point? If you register at the Closed Room and submit your 2012 M5–associated dreams, the M folks may just send you an invite to drive the new car during the final testing and/or launch events. But don't be alarmed if Segler—or his replacement, Friedrich Nitschke—shows up late at night wearing a red and black sweater.

Davey G. Johnson 12 Jul, 2011


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Source: http://blog.caranddriver.com/bmw-will-trade-your-dreams-for-a-spin-in-the-new-2012-m5/
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