What I’d do Differently: Peter Horbury

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He reinvented Volvo’s visual language when he was design director from ’91 to ’02. Now the Englishman, 61, is back at the Chinese-owned carmaker, where he hopes to keep things Swedish.

C/D: Did you always know you wanted to be a car designer?

PH: Yes, always. When I was about 10— and why I did this I don't know, but it stood me in very good stead—I would pick a car of the time and then design the "next" one. I did it by picking certain characteristics, certain design cues, and then moving them on in a more modern way.

Keep Reading: What I’d do Differently: Peter Horbury

Mike Duff 24 Jun, 2011

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Source: http://www.caranddriver.com/features/11q2/what_i_d_do_differently_peter_horbury-interview
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